Providing educational resources and opportunities for all individuals involved in book and book-related publishing.

AIGA SF | Foundational Research Basics

Hosted/Organized by: AIGA SF

Foundational research is what informs every part of an effective UI/UX design project. This 1-hour session will cover the basics of foundational research for beginner UX designers or graphic designers transitioning into UX. You will learn how to conduct background research, develop a research plan, write a discussion guide, and recruit the right research participants. (40-minute talk + 20 minutes for Q&A)

Who should attend?

  • Beginner to mid-level UX designers
  • Graphic designers transitioning to UX
  • Anyone interested in learning how to do their own foundational UX research


What will you learn?

  • How to conduct background research
  • How to develop a research plan
  • How to write a discussion guide
  • How to recruit the right participants


What will you get?

  • Foundational Research Guide (Downloadable PDF)


About Adobe XD

Adobe XD believes that design is better together. Adobe is a proud sponsor of AIGA SF. Together with AIGA, Adobe actively engages with the creative community in dialogues about the important issues in the fields of design and technology.


Maddy Beard, Creative Resident at Adobe
Maddy is a strategic designer with a focus on UI/ UX design in the wellness space. Empathy, cognitive psychology, and digital wellbeing are all driving forces behind her work.