Providing educational resources and opportunities for all individuals involved in book and book-related publishing.

WILD + AIGA SF | Gender Neutral Design

Hosted/Organized by: Women in Leadership & Design (WILD) and AIGA SF

Stereotypes and gender biases are ever present in our lives. We’re stereotyped for the clothes we wear, foods we eat, and even the media we choose to consume. Design stereotypes and biases are no different. As designers, it’s our responsibility to overcome these biases of what we unconsciously believe is “feminine” or “masculine.”

In the design world, we have a mantra to “design for our audience.” Therefore, if our audience is primarily women, it makes sense to use more “feminine” imagery, colours, typography, language… right? These are the gender biases that we need to work towards to overcome.