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AIGA-SF | SF Design Week 2020 Intentional Distortions

Hosted/Sponsored by: AIGA-SF

San Francisco Design Week will take place June 16th-25th, 2020 as the worlds first city and region to announce transitioning to an entirely Virtual Design Week. These are challenging times and designers in the Bay Area are rising to the challenge, after all this is the birthplace of the future.

With the challenges we all face due to the pandemic, this is an opportunity to come together to reimagine how we gather, interact, engage and celebrate design in a time of uncertainty. We invite the Bay Area Design and International Community together to offer digital programming, and content, virtual tours, installations and exhibits and experiences and webinars to respond to this new global reality and reimagine how design can solve problems society faces in this new reality.

Our theme Intentional Distortions, now more relevant than ever, invites you to participate by contributing content by rethinking our approach to design as a solution.

We are calling on individuals, organizations, brands and technology partners to collaborate on launching this years festival 100% digital. Get in touch with us to collaborate to create this experience.

Over the next few weeks we’ll be releasing more details and instructions. Contact virtual@sfdesignweek.org if you would like to contribute or participate.

Are you a community host who already submitted a proposal? Let’s do this! We will be sending you additional information, resources and instructions to easily take your planned programming online on our platform. Email events@sfdesignweek.org with questions.

ABOUT THIS YEARS THEME: INTENTIONAL DISTORTIONS:

If a distortion is a change, then an intentional distortion is an experiment.

By challenging existing beliefs or accepted truths, we can provoke the familiar and welcome in change. As designers and creatives, our ambitions to explore our world comes to life in our work and, in turn, pushes us forward beyond the expected.

A concept that plays with the idea of perception, intentionally distorting realities means understanding what else might exist in a world we find familiar, improving our collective, and ever-evolving experience on planet Earth.

• How can you look at the same thing in different ways?
• What tools can you use to change reality?
• What processes and programs can be manipulated to rethink the familiar?

Today, momentum can look more like a ripple than a line. By engaging intentional distortion in our practice, we can upend good to discover great. Intentional destinations, unknown distortions. This year, we invite you to challenge familiarity, bias, and what we know of reality. Visit San Francisco Design Week to look for opportunity in optimism, lean into your process, and loosen the grip.

See you in June!

Credit: Thank you to our partners at Landscape for collaborating on this years theme.