Providing educational resources and opportunities for all individuals involved in book and book-related publishing.

BAIPA | Graphic Design Secrets to Elevate Your Online Marketing

Hosted/Organized by: Bay Area Independent Publishers Association

BAIPA monthly meetings are now exclusively on Zoom, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.

Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically, but they must pre-register for the afternoon workshop.

Please scroll down to the bottom of this page for the list of available tickets. Members, please log in first.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements, followed by a lunch break from 12:15-1:00 PM, and then our Afternoon Workshop from 1-3 PM.

Graphic Design Secrets to Elevate Your Online Marketing

You know your book covers have only milliseconds to make a positive first impression, and the rest of your marketing material is no different. With so much book promotion now happening online, you and your books need to show up with appealing, attractive design on social media, in newsletters, and on your website. Effective, consistent visuals are key to building both trust and recognition, but unless you’re a graphic designer, it can feel overwhelming to achieve the professional look you’re seeking.

This presentation offers actionable tips to help you elevate your online marketing quickly and easily. You’ll learn a few universal design principles to keep you on the right track, along with some common mistakes which make professional designers weep! You’ll discover some low-cost tools to help you and shortcuts which save you time and stress.

Finally, we’ll discuss design trends for 2021, to help your marketing stay fresh and relevant.

Whether you want to work on your own, or feel more informed in discussing your project with a designer, you’ll leave this session with confidence to tackle your marketing visuals.

1. Why professional designers use the principle of less is more, and how you can too.
2. How to keep your designs and branding consistent across different platforms, including social media, your email list, and website.
3. Which free and low-cost tools give the best results for the least time spent.


Choosing and Using Images For Your Online Marketing

Alongside your book covers, your online brand needs further images to appeal to readers and persuade them to take action. Learn how to choose them, make basic edits, and use the results effectively.

1. How to find on-brand photos and other images, without breaking the bank.
2. The easiest techniques – and tools – to edit images, so they meet your needs and appeal to your readers.
3. Why and how to repurpose your hard work, to save time and boost brand consistency.
4. How to safely adapt your online marketing images so they can be used for print materials.

Graphic Design Secrets to Elevate Your Online Marketing