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Best Practices: MSP (Noon Zoom)
Best Practices: MSP (marketing, sales & publicity)
with Michelle Sybert
Overview
Book publishing wouldn’t exist without marketing, publicity, and sales—separate but related practices to get books out to the world, to promote them widely, and not incidentally, to make money for the author and the publisher. That’s no easy task; MPS pros know that today’s shifting market demands persistence and ingenuity.
Our latest Best Practices session will cover:
- How the three parts of the process differ and how they overlap
- How marketing professionals can best work with each other and with authors and customers
- How to balance priorities when there is always more to do
- How to keep up with ever-changing trends
Michelle Sybert is the director of the University of Illinois Press, a leading humanities book and journal publisher. Sybert previously served as assistant director and director of marketing, sales, and development at the University of Notre Dame Press and worked at Indiana University Press in a number of roles, including trade book marketing, publicity, and journal marketing.
Throughout her roles, she has worked to expand learning opportunities for students, provide mentorship and coaching, enhance the alignment of press and university, and advocate for the essential work of university presses and their impact on their scholarly, local, and campus communities. Visit Michelle on LinkedIn.
Visit (or revisit) previous professional development Noon Zooms, including Best Practice sessions, on the PPN YouTube channel.
