Providing educational resources and opportunities for all individuals involved in book and book-related publishing.

MECHANICS’ INSTITUTE | Building Your Author Platform: From Strategy to Action

Hosted/Organized by: Mechanics’ Institute and San Francisco Writers Conference/San Francisco Writers Foundation

This workshop is designed to help independent authors overcome the most challenging issues in book marketing, including how to plan for a successful book launch. The half-day educational and motivational program will address the five essential areas of building your self-promotion platform: identity, scheduling, growing your fan-base, connecting with influencers, and measuring results. Bring your laptop but if you need to borrow one, please contact Taryn Edwards,

Judy Baker is a situational extrovert who helps writers reach more readers and build author brands. She takes the mystery out of marketing using her skills in theatre arts, graphic design, marketing, and coaching to educate, entertain, and engage. Baker is managing partner of Book Marketing Mentor, past President of The Bay Area Independent Publishers Association, BAIPA); on the Board of the Bay Area Consultants Network (BACN); Membership Chair of Redwood Writers and Redwood Writers Academy. A member of the Napa Valley Writers Club and the Independent