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Digital Marketing Director – Remote | Hay House

Who We Are

Hay House is a mission-driven company dedicated to supporting positive change in the world by helping all people to grow in mind, body, and spirit. With a diverse roster of customers, authors, and points of view, Hay House offers products and resources that empower, educate, and inspire such as books (print, electronic, and audio), card decks, calendars, streaming content, mobile apps, and more. From self-improvement to spirituality, health to business, metaphysics to memoir, diet to tarot, childrens books to crystals, we offer our audience a wide selection of practical and inspirational resources in a broad range of formats.

Position Summary

The Digital Marketing Director represents Hay House and its array of products in their most inspiring capacity throughout all our social/digital channels, product launches and brand platforms. Reporting to the Chief Operating Officer, this entrepreneurial strategist will work cross-functionally with teams of passionate marketers to engage our diverse community and create new ones with inspired digital marketing campaigns dedicated to helping people improve the quality of their lives. Part strategist and part creator, the visionary will create and execute direct marketing strategy, drive achievement of the direct to consumer marketing function, including digital marketing initiatives, organic and paid advertising, and product line promotions.

Responsibilities and Expertise

  • Develop campaign launch strategies and manage staff to execute campaign/product launch activities.
  • Oversee the planning and executing of all social media to include paid advertising.
  • Measure and report performance of all digital marketing campaigns. Utilize A/B testing to maximize conversions.
  • Identify trends and insights to optimize performance of product launches.
  • Brainstorm and collaborate with cross functional teams to implement creative growth strategies.
  • Collaborate with cross functional teams to create landing pages and optimize opt-in or sales conversions.
  • Oversee the general brand for Hay House in various channels such as social media channels.
  • Develop promotional strategies for multiple product lines, customer journey roadmaps, and manages marketing efforts.
  • Work cross collaboratively with the cross functional teams such as Marketing Ops/Email, Customer Support, Ecommerce/Web, Course Development, Membership etc. to ensure awareness of current and future marketing campaigns, and cross coordination of product launches.
  • Develop, manage and approve budget and departmental spending for digital marketing and paid ad functions.
  • Hire, lead, develop and manage performance of digital marketing staff.

Skills, Knowledge & Abilities

  • Excellent verbal and written communication skills
  • Ability to manage a large and diverse staff
  • Ability to manage multiple projects and priorities simultaneously
  • Knowledge of digital/online marketing, traffic & conversions, sales funnels and lead magnets
  • Extensive database marketing knowledge and growth tactics
  • Technological proficiency for use of the personal computer, Microsoft Excel, Word, internet, and project tracking software, project management software, and ad serving tools

Education and/or Experience

  • 10+ years of digital consumer marketing experience, including email marketing, sales funnels, social media and digital paid advertising
  • Bachelors degree in marketing or related field
  • Experience in optimization and user funnels
  • Experience in A/B and multivariate experiments
  • Up-to-date with the latest trends and best practices in online marketing and reporting

Why Should You Apply?

  • Meaningful work
  • 4-Day Work Week
  • Great Benefits

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Hay House is based in beautiful Carlsbad, CA with an additional office in New York, NY and divisions in the U.K., Australia and India.