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Digital Marketing Manager | Manning Publications

Manning Publications needs a Digital Marketing Manager to join our team. We’ve been teaching technical topics to software professionals for over two decades, and we believe our books and videos are the best in the business. We’re looking for a marketing manager who can lead the promotions of our uniquely valuable products to developers, administrators, and other IT pros around the globe. That’s where you come in! You’ll be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading short-term advertising and marketing solutions. We require a marketer experienced in copywriting, art direction, SEO/analytics, social media and the management of successful campaigns who can expand our brand’s reach while increasing brand loyalty and awareness.

We have an active direct email program (powered by Listrak) that drives a large share of our web sales, and we promote in the usual places: Twitter, Facebook, LinkedIn, Instagram, YouTube, Google AdWords and more. We run an eCommerce site at manning.com and several WordPress-powered blogs. We utilize third-party tools such as Shopper Approved, ConvertCart, and PostAffiliatePro, and we use Google Analytics to track it all. Our authors wear t-shirts that we print at conferences (which we sometimes sponsor) and they record interviews for podcasts for us. We do special publications for tech companies. And of course, we have traditional distribution partners around the world. All this and more.

In short, we’ve got a lot of irons in the fire, and we need a marketing manager with the know-how to measure and optimize the effectiveness of our campaigns and who can improve the coherence of all these initiatives to help us grow even further. If you have prior experience in marketing technical products, particularly software products, experience with subscription-based products, or a background in computer science, even better.

https://www.manning.com/careers