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Digital Marketing Specialist | Berrett Koehler Publishers

Berrett-Koehler Publishers is seeking a Digital Marketing Specialist to support our Digital Marketing & new D2C products team. This is an excellent opportunity for anyone interested in digital marketing and expanding their knowledge of the intersection of traditional publishing and digital products and media.

What you’ll work on

  • Help us connect with over 100,0000 contacts in our network, all of whom are looking to drive positive change
  • Participate in developing content for the editorial calendar as it relates to blog, social, email, and our ecommerce website
  • Help set up, monitor, and optimize marketing campaigns to drive results
  • Creative projects: copywriting, graphic design, or entire targeted campaigns
  • Deep, entrepreneurial dives into analytics: what’s working, what isn’t, and where’s the next opportunity

Here’s what you need to get the job done

  • You are super energetic about taking on tasks to get stuff done
  • You are all about the details: able to handle complex projects with multiple deliverables
  • You enjoy creating and building templates for web and email assets
  • You’re an effective project manager and an even more effective communicator
  • You are excited about developing an omni-channel strategy for digital marketing, with interests that span social, email, blog, website, and ecommerce tactics
  • You have good tech, design, and marketing & sales intuition
  • You’re self-driven and resourceful, and you aren’t afraid to ask what might be a silly question or to risk stepping on some toes

Experience and qualifications

  • Comfort working with and learning with a variety of platforms and sales/marketing tools
  • Past experience with software including WordPress, Hubspot, Google Analytics, Shopify, Ontraport, Kajabi, or equivalents is a plus but not a requirement
  • Knowledge of HTML, CSS, JavaScript, etc. a plus
  • Knowledge of SEO a plus

Closing notes

Berrett-Koehler’s mission is to connect people and ideas to create a world that works for all. We publish books and digital products to drive progressive change in individuals, business and society. We are a B Corp and California Benefit Corporation, which means we take things like creating an equitable and inclusive workforce and delivering on sustainability goals seriously.

This position is remote while Berrett-Koehler staff remains remote due to Covid. The position may, at the manager’s discretion, remain remote once staff has returned to the office.

This position requires a background check from a third-party company. Candidates will be required to provide permission to commence background checks prior to a formal offer letter from the company.

We encourage all to apply, even those who may not feel they meet 100% of the qualifications.

Compensation

Salary: $66,300
Health, Dental, Disability and Life insurance
Flexible Spending Account plan, 401K and ESOP

To apply

Email zmackey@bkpub.com with a cover letter and resume.

https://bkconnection.com/home/find-what-you-need/job-opportunities/job-announcement-digital-marketing-specialist