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Direct Mail Marketing Specialist | Manning Publications

Manning Publications is looking for a Direct Mail Marketing Specialist to join our team. Manning is a leading publisher of books and other education products for software developers and other technology professionals. We’re looking for an experienced direct mail marketer who can create and manage promotions aimed at developers, administrators, and other IT pros around the globe. That’s where you come in!

In this role, you’ll be responsible for writing engaging email promotions to describe, position, and sell Manning products, raise brand awareness, and connect customers to various ongoing programs at Manning. The ideal candidate is a tech-savvy marketer experienced in copywriting, direct mail and online advertising, social media, and the analysis and management of successful campaigns, who can expand our brand’s reach while increasing brand loyalty and awareness. Prior experience marketing technical products, particularly software products, subscription-based products, and digital learning products is strongly preferred.

skills and qualifications

  • 2+ years of proven expertise in email marketing, digital advertising, content marketing, lead generation, and copywriting
  • Experience using a direct mail platform such as Listrak, MailChimp, or Constant Contact
  • Familiarity with analytics tools such as Google Analytics, Tag Manager, AdWords, and A/B testing
  • Strong grasp of social media and website metrics and best practices
  • Excellent analytical skills and proficiency in Excel and/or similar software
  • Up-to-date with the latest trends and best practices in online marketing
  • Self-starter able to multi-task and ready to work in a fast-paced, remote environment
  • Excellent writing skills (We want to see samples!)
  • A sense of humor

apply for this position

Please send a cover letter, a portfolio demonstrating prior successful campaigns you have led, and a resume to jobs@manning.com with Direct Mail Marketing Specialist in the subject line. This is a remote work opportunity.

https://www.manning.com/careers