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Director of Professional Publishing

January 11, 2018

REPORTS TO: President and CEO

SUPERVISES: Executive Editor and Sales/Marketing Manager or Assistant





  • Build BK professional publishing programs into a highly profitable multi-million-dollar business that advances BK’s mission
  • Build a BK professional team focused on defining and serving professional markets
  • Lead the creation of BK sales, marketing, editorial, production, and operations systems and strategies that support profitable professional publishing, that differ from trade publishing systems and strategies, and that help all of BK become more customer focused
  • Be the chief salesperson and marketer for professional titles and support other BK staff who help sell and market professional titles
  • Guide BK professional publishing to be congruent with and benefit from the BK Way of partnering with authors, customers, sales partners, service providers, and others
  • Establish, track, and focus company attention on metrics key to professional publishing



Departmental Leadership (35%)

  • Serve on the BK management team and provide leadership as needed
  • Serve as professional publishing department leader, supervise other department members, and help them to succeed in their roles
  • Collaborate with and aid BK staff in other areas to help them support sales of BK professional publications and to apply professional publishing mindsets and approaches elsewhere in BK where they would enhance BK’s other publishing programs
  • Lead in planning, coordinating, and executing actions to accomplish BK’s Priorities and Goals for 2018 and subsequent years regarding “Build BK Professional as a Business”
  • Work closely with other departments in establishing and using efficient sales and revenue tracking, profitability analysis, publication planning, and inventory management systems
  • Lead in exploring, analyzing, and deciding professional areas in which to expand BK’s business and locating and acquiring existing publications and programs in these areas
  • Work with other BK departments to create scaled-down processes where possible (such as in book design) to increase efficiency and reduce costs for professional publishing

Sales and Marketing (50%)

  • Lead in establishing go-to-market strategies for professional publishing areas
  • Lead in projecting, tracking, and reporting sales of professional publications
  • Build the sales and marketing structures—including partnerships with outside individuals and organizations, bulk sales channels, and direct marketing systems—necessary to support sales of professional titles and also useful for sales of appropriate trade titles
  • Develop personal relationships with individuals and organizations key to partnerships, regularly contact those individuals and organizations, and generate needed sales revenue
  • Develop personal relationships with key bulk sales customers in the training, professional certification, and academic markets for professional publishing, regularly contact those customers, and generate needed sales revenue
  • Establish new distribution channels to support professional publishing sales, enhance the flow and efficiency of existing channels, and make sure that all professional publications are available at all times through existing and new channels
  • Help develop digital direct marketing infrastructure to sell to professional communities
  • Research, design, and implement coherent pricing and discount strategies
  • Hire and supervise outside marketing agencies and freelancers as needed to support professional publishing
  • Oversee the sales and marketing work of other department members

Marketing Team Leader for New BK Professional Books (10%)

  • Create the key strategies for each title for the launch meeting
  • Create marketing plans and a Google doc for each new title
  • Oversee the implementation of the key strategies and marketing plans, checking that other sales and marketing staff are doing what they said they would do
  • Connect with authors at least four months before pub date to review BK marketing plans and author marketing plans, and continue to check in with them periodically until two months after pub date to update them on BK marketing efforts, answer their questions, and make sure they’re getting the support they need
  • Check that orders are coming in through all sales channels and follow up with BK staff and PRHPS sales staff as needed to correct problems
  • Ensure that the book description in the metadata is accurate and contact those in charge to fix problems
  • Check if there are enough positive Amazon customer reviews of the books, and, if not, ask the author to get more reviews; check that authors have created their amazon author pages and optimized their books, etc.
  • Two months after pub date, update the Google doc with a Sales and Marketing Update—summing up all marketing and publicity efforts—send it to the author and appropriate BK staff, and schedule a call to review it with the author

Organizational Citizenship (5%):

  • Participate in company staff meetings
  • Participate in monthly publication board meetings when professional publications are being proposed (optional when not)
  • Participate in the professional title portions of seasonal launch meetings both internally and with distributors and sales force
  • Participate in annual business planning process.
  • Participate in company projects, discussions, activities, author events, etc. as needed for the effective operation of the company
  • Follow company policies regarding expense reporting, company travel, benefits, workplace rules, other human resource policies, etc.


To be considered, you must mail or email your resume and a detailed cover letter (several pages long if necessary), stating why you are interested in the position, your qualifications (in relation to the desired qualifications detailed above), how you have been successful in similar work (please be specific about your accomplishments), and your personal qualities that account for your success. Please send them to:

Berrett- Koehler Publishers, Attn: Rosalee White, at the address below, or to: