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Marketing and Sales Director | Stanford University Press

Reporting to the Director, the Marketing & Sales Director at UC Press is responsible for developing and executing a clearly defined sales, marketing and communication and strategy across all product lines that supports consistent revenue growth and enhances the reputation of UC Press. This position is responsible for planning, organizing, staffing, training, and managing all sales and marketing functions to achieve UC Press objectives of sales, growth and visibility while ensuring a consistent message and position consistent with UC Press’s mission.

The Marketing & Sales Director will have a track record of delivering sales results. They will also be well versed in a range of sales and marketing strategies, the rapidly changing trends in scholarly publishing and innovations in digital publishing and technology, knowledge of competitors, and the broader trends driving change in UC Press’s core markets. They will have demonstrated the ability to think and act strategically while demonstrating the hands-on skills to create and implement innovative and effective marketing and sales campaigns through their staff.

The Marketing & Sales Director also serves as part of the senior management team at UC Press responsible for developing long-range direction and business strategies for UC Press as a whole, and assuming oversight management of selected long-range projects as determined by the Director.

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JOB PURPOSE:
Oversees the development and implementation of sales and marketing activities for Stanford University Press, enabling programs, publications, events and/or products to meet organizational objectives. Selects, develops and evaluates a team of staff, as well as the management of outside vendors, to ensure effective operation.
CORE DUTIES:
•    Responsible for overseeing strategic sales and marketing initiatives and developing long-range sales and marketing plans/programs to meet overall organizational objectives for Stanford University Press
•    Define and/or leverage the communication and brand strategy for the Press incorporating appropriate channels (i.e., web presence, digital and print).
•    Lead market research and analysis efforts. Guide the Press to use the results in strategic marketing direction, product segmentation and customer targeting.
•    Participate in Press-wide initiatives and cross-functional teams to establish the Press as a strategic partner and thought leader.
•    Responsibility for department operations including the recruitment, management, development, and retention of staff.
•    Set departmental budget, goals, and objectives in alignment with Press goals.
•    Select and oversee the department vendor relationships

 

MINIMUM REQUIREMENTS:
Education & Experience:
Bachelor’s degree and ten years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
•    Proven ability to achieve an organization’s vision, values, and programs through marketing initiatives.
•    Demonstrated experience developing and implementing marketing strategies to achieve goals.
•    Strong marketing management skills and the ability to persuade and influence decision-makers across all levels of an organization.
•    Experience in sales or marketing of books and/or journals for an academic and trade audience.
•    Exceptional strategic thinking and leadership skills.
•    Proven people manager, with the ability to motivate, grow and train staff across functions.
•    Prior experience in planning and managing department budget.
•    Exceptional written and oral communication skills.
•    Demonstrated experience presenting to senior managers.
Certifications and Licenses:
None
PHYSICAL REQUIREMENTS*:
•    Constantly perform desk-based computer tasks.
•    Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
•    Occasionally grasp forcefully, writing by hand.
•    Rarely sort/file paperwork.
* – Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
WORKING CONDITIONS:
Occasional work on evenings and weekends.
WORK STANDARDS:
•    Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
•    Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
•    Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu.

https://careersearch.stanford.edu/jobs/marketing-and-sales-director-14214