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Product Marketing Manager | Hoover Institution

A cover letter and resume are required for full consideration.

The Hoover Institution at Stanford University is seeking qualified candidates for a full-time Product Marketing Manager position on the Marketing and Strategic Communications team.

About Stanford University’s Hoover Institution: The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy—both domestic and foreign—as well as international affairs.

Founded in 1919 by Herbert Hoover before he became the thirty-first president of the United States, the Institution began as a repository of historical material gathered at the end of World War I. The library and archives have grown to be among the largest private repositories of documents on twentieth-century political and economic history. Over time the Institution expanded its mission from collecting archival material to conducting advanced research on contemporary history and economics and applying this scholarship to current public policy challenges.

With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity while securing and safeguarding peace for America and all humanity.

The Product Marketing Manager reports to the Director of Marketing & Policy Education at the Hoover Institution. The Product Marketing Manager works closely and directly with the Marketing and Strategic Communications team, Research Department, and Hoover Fellows, as well as other staff to assist in developing and managing communications products created by the Institution to showcase its fellows’ work.

The Product Marketing Manager will be responsible for managing Hoover’s existing communications product line, including the online journals, podcasts, video series, and other online products. In addition, the product manager will implement product marketing plans via advertising, outreach, and social media.

Under minimal supervision, assist with the development, delivery, sales and marketing of programs or products created by the organization. Responsible for delivering the product/program within scope, on time, and within budget.


  • Execute product/ program plan definition, and detailed rollout schedule, including collaboration with internal stakeholders.
  • Collaborate with marketing team to develop and execute a marketing plan, assessing, and revising as necessary to meet goals.
  • Implement conversion strategy and promotion plans to meet product/program goals.
  • Deliver an experience that leads to high customer satisfaction and advocacy for the program.
  • Conduct analysis, maintain key metrics (dashboard), and make recommendations regarding the direction of the program or product.
  • Actively participates in efforts to improve processes, programs and business across the department.
  • Coordinate with vendors and consultants on specific programs and product distribution.


  • Collaborate with the marketing team in the ongoing management of Hoover’s web platforms, by posting content and maintaining products online.
  • Develop and execute strategies for the cross-promotion of Hoover communications products.
  • Implement email campaigns for communications products, including building subscriptions.

* Other duties may also be assigned.


Education & Experience:

Bachelor’s degree and three years of relevant experience or a combination of education and relevant experience.

Knowledge, Skills, and Abilities:

  • Experience with managing products/programs.
  • Demonstrated ability to manage multiple projects simultaneously.
  • Knowledge of various marketing elements (e.g. pricing, audience, channels, communication).
  • Ability to work independently to meet expected deadlines and schedules.
  • Demonstrated ability to understand the target audience lifecycle and ability to convert leads into new business.
  • Excellent written and oral communication skills.

Desired/Preferred Knowledge, Skills, and Abilities:

  • Demonstrated team player.
  • Ability to work and interact effectively across functions and multi-task.
  • Highly organized with demonstrated ability to take independent initiative and adhere to established processes.
  • Strong analytical and problem-solving skills.
  • Knowledge of and interest in major public policy issues.
  • Ability to handle confidential information with discretion and good judgment.

Certifications and Licenses:

  • None


  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.

*-Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.


  • Occasional work on evenings and weekends.


  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients as well as with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide,

The Hoover Institution at Stanford University is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Additional Information