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Social Media Manager | Lonely Planet

At a Glance:

As a Social Media Manager for Lonely Planet, you will be responsible for leading Lonely Planet’s overall social content programming strategy. This is including curation & distribution of posts, articles, and video on Twitter, Facebook, Instagram & other social networks to ensure all social media posts align with voice, brand, and content tentpoles. You will work closely with other teams including editorial and design to develop social media programming that fosters a deep sense of community and grows both brand engagement and revenue.

What You’ll Do:

  • Be an evangelist and thought leader for social media for Lonely Planet. Stay on top of the latest trends and best practices.
  • Manage the creative and editorial operations of all social media content. Manage team coordination, tools and processes to drive efficiency and cross-functional alignment.
  • Implement an experimentation framework and develop data-driven insights to optimize content delivery that drives engagement across all accounts.
  • Plan & execute innovative promotional and content-focused campaigns to drive growth and improve brand awareness.
  • Analyze performance data and iterate to achieve optimal performance. Partner with the data and analytics team to continually evolve our understanding of what algorithm factors are driving the most impact.
  • Collaborate with owners of other channels (paid, earned media, email, site, etc.) to ensure alignment and consistency of company messaging across the consumer journey.
  • Focus on Lonely Planet brand awareness and growth

What We’re Looking For:

  • Deep understanding of emerging social media trends, best practices and advanced tools and platforms
  • Analytical and creative individual who can provide campaign-level analysis to identify key insights to optimize social campaign results
  • Strong time management skills with obsessive attention-to-detail
  • Excellent decision-making skills and ability to work in a fluid environment with a high level of autonomy and ambiguity
  • Expertise in using social platforms both as a consumer and professional/ business, including experience using publishing tools, Facebook Business and Ad Manager, and Twitter and Instagram analytics and insights
  • Proven success managing multiple projects and meeting deadlines
  • Professional and effective communication and presentation skills
  • Proven ability to build relationships with internal and external stakeholders

A Red Ventures Brand:

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person’s merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact