Website APSphysics The American Physical Society
A 124 yr old nonprofit advancing the knowledge of physics.
Head of Integrated Marketing Communications
Who we are:
The American Physical Society (APS) is a nonprofit membership organization working to advance and diffuse the knowledge of physics through its outstanding research journals, scientific meetings, and education, outreach, advocacy, and international activities. APS represents more than 50,000 members, including physicists in academia, national laboratories, and industry in the United States and throughout the world.
The Head of Integrated Marketing Communications will serve as a vital Marketing and Communications Department Leadership Team member. The Head of Integrated Marketing & Communications will be responsible for marketing and communications strategy for a portfolio of scientific journals to create awareness, maximize engagement, and grow revenue. Reporting to the Communications Director, you will lead the design and implementation of comprehensive marketing communications strategies and advertising campaigns by employing best practices across paid, owned, and earned channels and provide real-time feedback by leveraging data, analytics, and customer research. Are you looking for your next career challenge? This role is a critical building block in our efforts to pursue strategic growth initiatives, engage new audiences, and continue to build APS’s journals worldwide. Join us at APS, a 123-year-old non-profit membership organization. Apply today!
The Head of Integrated Marketing & Communications may travel up to 20- 25% business travel to attend meetings and events as directed by the supervisor.
The APS has a “remote first” concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations. This position could require at times in office work, various geographic events and meeting attendance as instructed by your Supervisor. APS values diversity and welcomes candidates from a variety of backgrounds. APS offers a dynamic work environment with an outstanding total compensation package including salary, outstanding benefits, and excellent paid time off.
Lead marketing and communications strategic efforts for APS’s scientific journals and research.
Develops an annual APS communication and marketing strategy and promotional plan for approved initiatives and oversees planning and production of the communication and content tactics to operationalize each initiative.
Creates and implements the digital content strategy to amplify the organization’s reach, expand the audience, and raise brand awareness for APS’s scientific journals and research.
Develops strategies to grow subscriptions or author submissions to APS’s journals and stays abreast of email marketing trends and best practices, ensuring optimal use of current tools and technologies to increase efficiency and expand APS’s reach.
Overseas development and implementation of social media strategy and implementation across all platforms for journals and research.
Consults with and advises staff and departments on communication and content options as they develop their program plans.
Manages relevant projects from initiation through completion to ensure outcomes are delivered on time and within established budgets.
Plan and execute campaigns for the launch of new products.
Communicate the Physical Review story consistently and effectively by developing key messaging and producing valuable content.
Oversee journals-related email marketing strategy, ensure the accuracy and effectiveness of messaging, and monitor the cadence and effectiveness of email.
Utilize digital platforms (CRM, email tools, websites) to build successful customer journeys and monitor customer insights.
Manage journals-related exhibits at scientific meetings by strategically selecting exhibitions, preparing on-site strategy, staffing booths, generating leads, and overseeing follow-through.
Oversee social media strategy and messaging for journals-related channels and monitor channels to identify and address issues.
Collaborate with the creative team to ensure consistent usage and effectiveness of APS brand and journal identities.
Conduct market research to keep abreast of trends and competitors.
Oversee the identification and promotion of press-worthy content to secure positive and accurate media coverage of peer-reviewed journals and scientific meetings.
Manage a team of communication and marketing professionals, establish workflows and operating procedures, provide guidance and feedback, allocate resources, and assure quality.
Monitor and report progress and submit performance reports on marketing campaigns and media coverage.
Establishes benchmarks and metrics for marketing campaigns and communication APS’s journals and research products
Produces and analyzes monthly analytics reports for APS Journal and research products, campaigns and develops recommendations for adjustments and improvements
Provides campaign-based, monthly, and quarterly reports for APS leadership on defined benchmarks and metrics
Writes and edits engaging promotional copy across multiple platforms, including digital communications, the website, social media, marketing print collateral such as brochures, direct mail, and in-house advertisements for APS’s journals and research.
Drafts speeches, scripts, talking points and supporting materials for APS leadership to deliver at conferences and industry events.
Education: Bachelor’s degree in marketing, communications, or other related fields is required.
Experience, Knowledge, Skills, and Abilities: Minimum of 8 years of progressive experience managing marketing and communications, preferably at a scientific publisher with positive outcomes and ROI.
Minimum of 5 years of experience managing a team of marketing and communication professionals.
Strong leadership and management experience.
Experience working with marketing, communication, publishing, and editorial professionals.
Experience successfully managing corporate image and interacting with the media.
Excellent writing and proofreading skills.
Excellent polished interpersonal and public speaking skills.
Experience in project management, including resource allocation and workflow management using Asana or similar tools.
PMP or similar certification preferred.
Thorough knowledge in goal setting, KPI metrics, business intelligence, analytics, social media management, media monitoring, customer relationship management, and email marketing.
Proficient in commonly used technology platforms and software, including Google Business.
Travel: This position could require up to 20- 25% business travel to attend meetings and events as directed by the supervisor.
Our physical offices are located in College Park, MD, Washington D.C and Hauppauge, N.Y. We are operational in most US states. We are not operational in all 50 states. The APS has a “remote first” concept that promotes equal treatment and equal access within the United States, independent of physical work location, with a majority of staff working primarily from remote work locations. APS allows flexible work hours; responsiveness is required, however, during the core 9 am to 5pm Eastern Standard Time workday.
Our Core Values:
The Scientific Method
Truth and Integrity
Diversity, Inclusion, and Respect
Partnering, Cooperation, and Open Collaboration
Education and Learning
Social Media: https://www.aps.org/newsroom/social/index.cfm
Amazing 2023 Benefit Offerings:
Flexible schedules and ability to work remotely
8% employer-paid retirement contribution
Investment advisement services: 100% employer paid
Medical benefits: PPO or HDHP option
Employer contribution to FSA or HSA account, eligibility based on medical plan enrollment
Lifestyle Spending benefit up to $2000.00 (USD) – 100% employer paid
Dental benefits: individual coverage 100% employer paid
Vision benefits: individual and dependent coverage 100% employer paid
Basic Life & Accident insurance: employee coverage 100% employer paid
Supplemental Life & Accident insurance, including spouse & dependent child(ren) coverage
Disability insurance: employee coverage 100% employer paid
Voluntary Accident & Critical Illness insurance
Healthcare, Commuter & Dependent care flexible spending accounts
Vacation: 15 days annually
Generous holiday leave: 17 paid days of significance; includes one week closure at the end of December
Personal leave: 4 days annually
Volunteer leave: 1 day annually
Sick leave: 10 days annually
Bereavement & Compassion leave: 2 -15 days based on loss
12 weeks employer-paid family leave
College tuition reimbursement plan
Job related seminar & continuing education
Professional Certification/Recertification 100% employer paid
Training and professional development; access to LinkedIn Learning on-demand courses
Employee Assistance Program
Mindfulness Meditation: live and on-demand classes
APS does not offer relocation assistance/costs
The American Physical Society is an affirmative action and equal opportunity employer. It is the policy of American Physical Society not to discriminate or allow the harassment of employees or applicants on the basis of race, religious creed, alienage or citizenship, religion, color, ethnicity, sex, national origin, age, disability, marital status, familial status, protected veteran status, protected military status, physical or mental disability, sexual orientation, gender identity, genetic information, predisposing genetic characteristics, ancestry, domestic violence victim status or any other characteristic protected by law with regard to any employment practices, including recruitment, advertising, job application procedures, hiring, upgrading, training, promotion, transfer, compensation, job assignments, benefits and/or other terms, conditions, or privileges of employment, provided the individual is qualified, with or without reasonable accommodations, to perform the essential functions of the job. This policy applies to all jobs at APS. The American Physical Society is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, please contact APS Human Resources at email@example.com.
All APS Employees must be vaccinated and provide proof of vaccination via our secured vaccination portal upon hire, unless they have an HR approved medical or religious exemption. The APS has a “remote first” concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations. We welcome you to apply today!
To apply for this job please visit aps.applicantstack.com.