Podcasters as Promotional Partners

Melody Ann Owen speaking about how to work with podcasters as promotional partners

Podcasting is an exciting and still growing medium and an excellent way to connect with partners and readers. With podcasts on every topic, authors can find listeners no matter their genre, topic, or perspective.

One podcast can mean thousands of listeners over many years. This is an evergreen promotion strategy that, if done well, can continue to bring new followers and readers over time.

In this talk, we go through the four stages of becoming a successful podcast guest and leveraging your guest appearances to build a following and sell more books.