How to Fall in Love With Typography

Ellen Lupton wrote the classic textbook Thinking with Type. Researching the all-new third edition of this book meant questioning everything. What assumptions are baked into the English-speaking design vocabulary? How can type education become more forgiving? What stories lurk behind basic forms such as grids, capital letters, reverse stress, and typographic widows? Thinking with Type, Third Edition drops in March 2024 (Princeton Architectural Press). This talk will offer some tips, tools, and insights for working with type.