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Amazon, Barnes & Noble, Apple, Kobo, and Google Play all run on algorithms, but each of them is different. Each provides their own tools to authors to help them become more visible to the right readers. But how is an author or small press to know what works best where? And how do you even decide whether to publish on one platform, or “go wide” by publishing on many? Whatever you decide, your metadata—the little details you enter in your book’s upload form—feeds the algorithm. In turn, this can make or break the success of your book.
USA Today bestselling author and instructor Shelley Adina will take you through each retailer, pointing out which algorithms work where, and which tools are aimed at visibility for your books versus visibility for you, the author or publisher. She will also talk briefly about selling direct on your website, a strategy more and more authors are using for greater control of their business.