Spine Design with John Berry

Maybe you can’t judge a book by its cover, but in a bookstore we judge most of them first by their spines. With most new books—not the ones lying out on tables or prominently displayed with their covers out, but the ones lining the shelves—the spine is all we see. The beautiful, dramatic cover, upon which great effort and sometimes even expense may have been lavished, never gets seen if a browsing book buyer doesn’t reach out and pull the book off the shelf.

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