What’s the Right Paper for Your Book Printing Job?

Choosing the best paper for your book is an often confusing and sometimes overwhelming process that carries big impacts: cosmetic, economic, environmental, and more. Recent changes in the paper market have impacted prices, formats, and schedules.

• Wondered why paper is so expensive?
• Or how to evaluate “sustainability” when choosing paper for your project?
• Which is better: FSC, or PCW, or ECF?
• And what do these acronyms even mean?

Book paper specialist Bill Rojack will guide you through today’s paper market, highlighting what’s changed and where it’s going. He will provide perspective on best practices and offer practical strategies for sustainable sourcing of this volatile but critical publishing component.

Bill Rojack is Vice President of Sales at MIDLAND, a leading paper procurement and distribution company. With more than 25 years of experience in the paper business, he specializes in sourcing and developing paper products and programs for many markets, with a unique concentration on publishing. Bill’s personal interest in environmental stewardship drew him to an early adoption of now-popular sustainability trends in the paper sector. This interest has also provided Bill a unique opportunity to develop aggressive but achievable client procurement strategies in collaboration with global paper manufacturers and supply chain partners.