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Workshop: Children’s Book Marketing

April 20 @ 10:00 am - 12:00 pm

How to Market Books for Children

Micaela S. Benn, Marketing Strategist & Children’s Book Author

Looking for a way to consistently generate orders of 20 or more of your children’s books at a time, directly from a website that you own? Then you need to learn how to pitch your children’s books to independent retailers that actively add new titles just like yours to their inventory each week.

Join this BAIPA workshop to discover how to leverage wholesale opportunities and get your children’s books in independent retailers. This includes a step-by-step guide to:

  • Prepare a children’s book that meets retailers’ standards.
  • Understand the market of retailers in your area.
  • Evaluate answers to the 6 questions you must ask as you research retailers.
  • Price your children’s books to earn profit margins of 70% or higher, even if you offer to share royalties on the sale of each book.
  • Create opportunities for consistent and repeat orders from retailers.

Your facilitator will be Micaela S. Benn, producer and host of The Children’s Book Marketing Podcast.


April 20
10:00 am - 12:00 pm
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CA United States