The Material Culture of Advertising: Treasures from the Winterthur Library’s Collection of Trade Literature
Zoom CA, United StatesBefore Amazon, before big box stores, and even before mailboxes sagged under the weight of catalogs in the mid-20th century, customers and shop-owners alike turned to a wide variety of media to select their purchases, and to aspire to grander lifestyles. Trade cards, trade catalogs, advertising ephemera, and sales samples illuminate the art of buying, […]