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  • The Material Culture of Advertising: Treasures from the Winterthur Library’s Collection of Trade Literature

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    Zoom CA, United States

    Before Amazon, before big box stores, and even before mailboxes sagged under the weight of catalogs in the mid-20th century, customers and shop-owners alike turned to a wide variety of media to select their purchases, and to aspire to grander lifestyles. Trade cards, trade catalogs, advertising ephemera, and sales samples illuminate the art of buying, […]

  • Salon Series 50: W.A. Dwiggins: A Life in Design

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    Zoom CA, United States

    William Addison Dwiggins (1880–1956) was among the most influential and innovative designers of his generation. A master calligrapher, type designer, illustrator, private press printer, and a pioneer of advertising, magazine, and book design, Dwiggins was the quintessential maker — fabricating his own tools, mastering traditional skills, inventing new techniques, and experimenting with design in a wide […]