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The Material Culture of Advertising: Treasures from the Winterthur Library’s Collection of Trade Literature
The Material Culture of Advertising: Treasures from the Winterthur Library’s Collection of Trade Literature
Before Amazon, before big box stores, and even before mailboxes sagged under the weight of catalogs in the mid-20th century, customers and shop-owners alike turned to a wide variety of media to select their purchases, and to aspire to grander lifestyles. Trade cards, trade catalogs, advertising ephemera, and sales samples illuminate the art of buying, […]