Times indicated are Pacific Time.

9:00 AM – 10:00 AM

Registration and Light Breakfast

10:00 AM – 11:00 AM

Welcome and Keynote

Publishing in the Age of AI:
Preserving Tradition While Embracing Innovation

Fauzia Burke

Founder, FSB Associates; Book Publicist & AI Consultant; and Author of Online Marketing for Busy Authors 

Break 11:00 AM – 11:20 AM

11:20 AM – 12:20 PM

Session 1 Breakouts

Choose 1:

1A | Audacious and Subversive: Impact Strategies from Indie Publishers

Indie publishers are especially short on time and resources, yet they often achieve outsized impact with readers and authors. What strategies do they use to grow their impact? What can publishers of all sizes learn from these audacious and subversive approaches?

Attendees will learn:

  • What it means to “publish with your community.” How can you create and leverage  community to support your business?
  • How to create efficiencies and use automation to build your capacity to do the fun stuff. Setting limits and prioritizing self-care for the sake of sustainability. 
  • Why putting your values into practice helps source authors and other collaborators 
  • How to use crowdfunding and other presales strategy to build excitement and community support

Your contributions to the discussion will be welcome. 

Moderator

Johanna Vondeling, Founder and Consultant, Vondeling Ventures

Panelists
  • Betsy Miller, Co-Founder and Publisher, Thinking Ink Press 
  • Liza Olmsted, Co-Founder and Publisher, Thinking Ink Press 
  • Justine Villaneuva, Founder, Sawaga River Press 
  • Josh Wilson, Founding Editor and Publisher, The Fabulist 
1B | Book Translation + International Rights: A Conversation for Publishing Professionals

Join two award-winning translators and two veteran international rights experts as they delve into the worlds of book translation and international rights—how they connect writers with publishers and readers around the world. 

Our expert panelists will discuss:

  • The little known world of book translation: current themes, challenges, and opportunities 
  • AI’s impact on translation
  • How to negotiate the sale of rights to publishers around the world
  • The impact of geopolitical instability
  • What authors and publishers should know about the opportunities for international rights and sales

Your questions and contributions to the conversation will be welcome.

Moderator

Adam Levy, Publisher, Transit Books

Panelists
  • María Jesús Aguilo, Rights and Contracts Director, Blue Star Press 
  • Lizzie Davis, Executive Editor, Transit Books
  • Sarah Serafamidis, Associate Director of Rights, North Atlantic Books  
  • Niloufar Talebi, Author, Award-Winning Translator, Multidisciplinary Artist, and Educator
1C | Digital Promotions: Industry Trends and Tools

How are publishers, consultants, and authors connecting with audiences online? Join a panel of promo professionals to explore:

  • Social media and best practices for authors
  • Assistive and generative AI/LLM tools
  • Metadata and digital sales
  • Examples and key learnings from our digital promo successes (and failures)
  • Current trends and predictions for the future of digital promotions

Your questions and contributions to this conversation are encouraged.

Moderator

Katryce Campbell, Senior Publicist, UC Press; PPN Board President

Panelists
  • Fauzia Burke, Founder, FSB Associates
  • Eden Julia Sugay, Senior Manager of Publishing Sales, VIZ Media
  • Chloe Wong, Marketing Manager, UC Press

12:20 PM – 1:30 PM

Lunch

 

1:30 PM – 2:30 PM

Session 2 Breakouts

Choose 1:

2A | Book Promotions Workshop: What’s Working—and What’s Not—to Get the Word Out about Books Today?

Book marketing and publicity are ever-moving targets in our world of fractured social media platforms, fast-paced trend cycles, and constant (often tragic) breaking news. For those doing the jobs, whether in-house or freelance, the creative work of strategizing and pivoting book promotion campaigns to meet the moment can be both exhausting and exciting. For editors and authors, it can be confusing to keep up with the changes. In this interactive workshop we’ll put our heads together to answer questions like:

  • How is book promotion different now from ten years ago? Five? One? 
  • What skills does a book marketer or publicist most need today?
  • How can editors and authors make a difference in the success of a campaign?
  • When does it help (or hurt) to connect new books to current events?
  • What new strategies or tools have we tried? What experiments haven’t worked?
  • What resources are available to us, both new and old, paid and free?
  • How might we reimagine or redesign our roles to work for us?
Facilitators
  • Katryce Campbell, Senior Publicist, UC Press; PPN Board President
  • Teresa Iafolla, Marketing Manager, UC Press
2B | Imagining Otherwise: Neurodiversity in Publishing

What are we actually talking about when we talk about neurodiversity? And how can we start talking about it openly in professional spaces? What might become possible when we fully embrace the neurodiversity paradigm in publishing and beyond? After decades of having to mask their true selves and perform neurotypicality, neuroqueers in publishing are claiming their authentic ways of being in the workplace. Join our conversation with neurodivergent authors, publishers, and freelancers as they share unique perspectives on participating in and shaping the publishing scene.

 Our panelists will discuss:

  • The biggest strengths and challenges neurodivergent folks experience
  • What changes they wish to see and how the industry might move toward it
  • Links between neurodiversity and speculative fiction
  • How the publishing scene has changed over the years in relation to neurodiversity
  • How publishers can create an inclusive and supportive work environment

 Audience participation will be welcome during the Q&A.

Moderator
  • Mike Jung, Author and Founding Member of the #WeNeedDiverseBooks Team
Panelists
  • Liza Olmsted, Co-Founder and Publisher, Thinking Ink Press 
  • Dr. Nick Walker, Author of Neuroqueer Heresies, CIIS Professor of Somatic Psychology, and Co-Founder of Autonomous Press
2C | Demystifying AI Workshop: Practical Solutions for Modern Publishing

This interactive workshop will demystify “artificial intelligence” and demonstrate its value as a powerful tool for the publishing industry. 

We will discuss and help you discover how AI can:

  • Ignite creativity
  • Enhance productivity and streamline workflows
  • Handle routine tasks, freeing you to focus on what you enjoy most and where your talents add the greatest value

Through engaging demonstrations and guided exercises, we’ll explore real-world scenarios tailored to the publishing world—no technical expertise required. With a focus on cultivating an AI (augmented intelligence) mindset, our experts will equip you with actionable strategies and a fresh perspective on how AI can seamlessly integrate into your creative and professional processes.

Whether you’re an author, publisher, or just curious about AI’s potential, this workshop offers an approachable, forward-thinking view of how book publishing professionals can engage with AI. 

Facilitators
  • Holly Lynn Payne, Award-Winning Author, Private Writing Coach, and Host and Producer of the Page One Podcast
  • Matt Strain, Seasoned Technologist- (ex-Apple and Adobe) Turned-AI-Educator

 

Break 2:30 PM – 2:50 PM

2:50 PM – 3:50 PM

Session 3 Breakouts

Choose 1:

3A | Printing and Manufacturing Roundtable: Strategies for Publishers

For those dealing with book printing and manufacturing, many challenges affect the global book-printing landscape, including supply chain disruptions, increased costs, and logistical hurdles; but there are also exciting new developments to look forward to. Navigating the current and expected situation demands mastering the changing regulations and limitations and finding practical workarounds wherever possible. A panel of printing and manufacturing experts will cover:

  • Working with the new EU regulations
  • Planning for possible future tariffs
  • Expanding your outlook on international printing
  • Exploring emerging technologies in printing
  • Mitigating paper shortages

Join us in this roundtable discussion as publishers and printing manufacturers, brokers, and buyers share how they are meeting these challenges.

Moderator

David Van Ness, Graphic Design Consultant and Book Compositor, PPN Board Member

Panelists
  • Andre Angeles, Senior Manufacturing Coordinator, Center for the Collaborative Classroom
  • Simona Gheorghiu, Director of Sales and Marketing, Asia Pacific Offset
  • Carolyn Kemp, Director of Manufacturing, Center for the Collaborative Classroom
  • Nicole LoBello, Manager of Production and Sales Operations, Qualibre Inc.
  • Hugh Loveless, Senior Sales Executive, BR Printers
  • Hope Moseley, Account Manager, Hemlock Printers
3B | Navigating the Audiobook Landscape: Production, Distribution, and Marketing

Join industry experts to explore the dynamic world of audiobooks, discussing key aspects of production,  innovative distribution methods, and effective marketing strategies. This panel will provide insights into the growing audiobook market and share best practices for creators and publishers alike.

Our three panelists will discuss:

  • Best practices for audiobook production 
  • Distribution challenges and exciting new options
  • Key marketing strategies 

Your contributions to the conversation will be welcome.

Moderator

Becky Parker Geist, CEO and Founder, Pro Audio Voices and AMPlify Audiobooks™

 

Panelists
  • Allegra Bandy, CEO and Founder, ODDUA AUDIO
  • Joe Finlaw, Director of Audio, Technology, and Website Development, North Atlantic Books
  • Becky Parker Geist, CEO and Founder, Pro Audio Voices and AMPlify Audiobooks™
3C | Finding Consistent Work in the New Freelance Landscape

This session will focus on how the publishing landscape has changed for freelancers in recent years, including how more people are turning to freelance work and the rise of opportunities with self-publishing authors and hybrid publishers. 

Our panelists will discuss:

  • How publishers have shifted the way they use and engage with freelancers
  • How their own work has evolved and how they have responded to industry changes in order to keep finding work 
  • How  to work with self-publishers
  • How to clarify projects and processes, and how to be flexible about what you’re willing to do 

We welcome your questions and contributions. 

Moderator

Linda Ruggeri, Award-Winning Author, Freelance Editor, and Networking Expert

Panelists
  • Danielle Goodman, Developmental Editor, Book Coach, and Publishing Consultant
  • David Kudler, Freelance Designer
  • Kristen Tate, Freelance Editor and Author 
  • Kristen Tatroe, Freelance Developmental Editor, Copyeditor, Writing Coach, and Instructional Designer 

 4:00 PM – 4:30 PM

Wrap-Up

Join us for closing comments, the Distinguished Service Award (DSA) announcement, special giveaways, and a chance to connect with conference participants one last time.